Think of the employee lifecycle like a great story—one with an exciting beginning, meaningful character development, and a satisfying conclusion. From the first-day jitters to the final farewell, every stage of an employee’s journey shapes their experience and, ultimately, how they feel about your company. 

Retaining employees isn’t just about flashy perks or trendy offices; it’s about creating an environment where people genuinely want to stay.

Attracting top talent in today’s competitive job market isn’t just about offering a paycheck—it’s about showing why your workplace is the place to be. Building a strong employer brand means creating a story about your company that resonates with employees and candidates alike.

Your Best Places to Work survey is not about revealing every corner of your organization; it’s about presenting your company in its best light to attract top talent and bolster your reputation. This effort is less about introspection and more about making a statement to the world.

I'm Melissa Ortiz, and today I'd like to discuss something that's near and dear to my heart: culture and core values. But probably not in the way you've heard before.