Attracting top talent in today’s competitive job market isn’t just about offering a paycheck—it’s about showing why your workplace is the place to be. Building a strong employer brand means creating a story about your company that resonates with employees and candidates alike.

Your Best Places to Work survey is not about revealing every corner of your organization; it’s about presenting your company in its best light to attract top talent and bolster your reputation. This effort is less about introspection and more about making a statement to the world.

I'm Melissa Ortiz, and today I'd like to discuss something that's near and dear to my heart: culture and core values. But probably not in the way you've heard before.