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Activate Human Capital Group Blog


TXB / Kwik Chek : Had we not engaged Activate....

Kwik Chek Stores and their rapidly growing TXB (Texas Born) family of customer-oriented convenience/grocery stores & quick food operations have locations across Texas and Oklahoma. Set to double in store-count over the next 5 years, the leadership teams at TXB and Kwik Chek came together to discuss an important truism: “What got us here won’t get us there”. With Melissa Ortiz and Activate by their side, the organization set its sights on improving retention and productivity by addressing two mission-critical undertakings:

  • Employee Engagement efforts at the store level and up through the corporate office
  • The integration of Predictive Index’s talent-based hiring assessments

The goal of addressing levels of turnover that were costing the company millions of dollars per year in recruiting, onboarding, and training is also intended to improve the customer relationships that the company prides itself on. Here’s what Rick Fitzgerald, Vice President of Operations had to say about working with Melissa, Activate, and the tools they equipped his team with:



ACTIVATE POV - Tackling Growth Head-On

Rick Fitzgerald says it best – “What got us here won’t get us there” – when he talks about the future of Kwik Chek and TXB locations. The organization is set to double in size over the next few years. With a team of leaders who share a best-in-class understanding of what Human Capital can REALLY do for an organization, we jumped in, armed leaders with education and tools. As a team, we are continually building out integration points to reinforce the utility of engagement and Predictive Index tools.

If your leadership team knows what got you here won’t get you where you want to go, let’s talk! We specialize in co-developing solutions with our clients that address turnover, apathy, burnout, and enabling rapid growth.